Role: Lead Product Designer

As lead product designer, I worked with SF MOMA, San Francisco, California’s modern art museum, on their mobile ticketing and membership app, to optimize the user experience and make purchasing tickets a memorable, seamless, and straightforward process.

Purchase tickets
with the app

To ensure waiting lines were a thing of the past (especially on opening night), SF MOMA developed a unique mobile-first ticketing system to allow patrons to pre-order tickets in advance.

Current exhibitions &

SF MOMA members had the unique ability to check all current exhibitions, purchase tickets, schedule visits, and maintain their membership directly via the mobile app.

QR code design

The SF MOMA QR code design drew inspiration directly from the SF MOMA logo. The final design of the QR code embodies the qualities of the brand – a pattern which references the hills of San Francisco.

Customized QR

Each QR Code was designed specifically for the membership-levels at SF MOMA, and no
two are alike.

Design system

Logo, colors, typography & photography.